Rude

Absolut.
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Absolut.

Rude were engaged by Absolut. to create typographic images for their “Create A Better Tomorrow Tonight” campaign. Using the theme ‘We are all human’, Rude helped to reflect the brands commitment to diversity, creativity and togetherness.

No Added Sugar
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No Added Sugar

No Added Sugar is a contemporary kidswear label set up by husband and wife founders Rick Ramswell and Deborah Medhurst. Rude work seasonally on their ranges and it’s always fast and fun.

Rude

In 1998 Abi & Rupert met at a London design agency. Their shared love of illustration and printmaking made their decision to start a company together easy. They quickly pooled clients, resources and capital to start a clothing label called Rude.

As trained graphic designers their passion for print and applied art began with a collection of screen printed t-shirts. This quickly grew into an international street brand and before long the couple were producing fully printed collections and stocking to the best accounts.

Around this time Rude opened a flagship store called ‘Let’s make T-shirts’, which housed the collections and offered bespoke screen printing services on site. This service earned external commissions to illustrate, design and manufacture for clients such as The Tate, Urban Outfitters The National Theatre.

Recently Rude’s hand drawn illustrations and screen prints have been commissioned for poster art by TFL and The Royal London hospital. Whilst Veolia- a waste management company, commissioned a worldwide tv and poster ad campaign.

British Red Cross Animation

Rude were super excited to work for the British Red Cross on an animation to showcase the Red Cross Red Crescent ‘Surge Optimization Process’. The aim of the video is to help Red Cross staff and volunteers across the world better understand the transformative changes being made in how we surge people, goods and equipment in large-scale emergencies; such as earthquakes, famine-situations and conflict.

ZSL London Zoo
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ZSL London Zoo

Rude designed a range of prints and products for the London Zoo. This is a poster that they created that was consequently turned into consumer product including stationery, apparel and accessories for their on-site shop.

The Wangs Cover
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The Wangs Cover

Wangs Vs. the World cover illustration incorporating hand drawn type, cityscapes and pencils, all of Rude’s favourite things to draw. By Jade Chang released by Signatuur in Amsterdam.

The Guardian - DIY Guide
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The Guardian - DIY Guide

Rude were invited to illustrate the front cover for the guide section of the Guardian. The issue was themed around a trend for DIY in film, theatre and music.

Southbank Centre
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Southbank Centre

“London’s Living Room’, also known as the Southbank Centre, briefed Rude to create a bespoke range of merchandise for them. The illustrations featured repeat patterns depicting the South Bank during day and night and these were applied to lunchboxes, magnet sets and greetings cards. Scroll through to see the repeat

British Airways
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British Airways

British Airways commissioned a set of typographic images through advertising agency BBH. A group of hand picked illustrators were each given a BA destination and asked to capture the essence of the city in an image.
Rude were asked to draw Nice and portray a feeling of the French Riviera. Click to enlarge and scroll through to see more.

Great Enabler
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Great Enabler

Commissioned by Agency Mr. President* illustrating a series of posters outlining ‘The 10 greatest things the internet has done for the world’ The posters were exhibited at a UN Conference in Peru in November 2016, each poster came with the sign off ‘Enabled by the Internet’. Also created were two quotes by Mark Zuckerberg. Click to enlarge and scroll through to see the huge series

She Lights Up the Night
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She Lights Up the Night

A piece created for She Lights Up the Night, an initiative that brings together some of the biggest names in contemporary graphic art, with all profits from the sales of the original artworks and limited edition prints going to Refuge.

She Lights Up the Night Auction
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She Lights Up the Night Auction

BBH & They Made held a live auction tomorrow night for Refuge, who support victims of domestic violence. Here is Rude’s piece as seen at the auction

Plan - Because I am a Girl
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Plan - Because I am a Girl

Plan is a global children’s charity who work with children in the world’s poorest countries to help them build a better future. The illustrations we created were featured in a powerful little book entitled ‘Because I Am A Girl’ commissioned by ad agency AMV.

French City - Klesia
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French City - Klesia

Rude were commissioned by La Suite & Co in Paris to illustrate a French City for social welfare company ‘Klesia’ The illustration featured in Klesia’s annual report.

The National Theatre
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The National Theatre

The National Theatre had previously tasked Rude with creating a poster campaign titled ‘It’s not all about acting’. The poster invited secondary school children to think about back of stage related departments such as costume, pyrotechnics and set design. This inspired Walker Books to create a book titled ‘All About Theatre’. The publication is a richly illustrated hardback designed to take children behind the scenes and open up the world of theatre.